The project i chose also happened to also be the first. After looking through the rest of the catalog i kept wanting to come back the the Homeless Vehicle project by Krzysztof Wodiczko. His project was to create an instrument for survival for the homeless community. The vehicle looks like a modified shopping cart with some features a homeless person would use. There are bottle and can collectors as well a a slide out cover to protect them from the elements. The cart/ vehicle to me looks a lot better than an old shopping cart packed full of random things, this cart looks a little less rough on the eyes. I think this project could be considered interventionist because Krzysztof Wodiczko was attempting to not only to help the homeless and meet their needs but to raise attention to this issue. He wanted to change the situation by creating this vehicle for homeless people, people would notice the issue more i think if homeless people were pushing this carts around. This idea i think could be successful because i think of homeless people of finding things on the street and using them and modifying them to survive on the streets, using this for another purpose other than what it was created for. Having homeless people pushing around a survival cart which is made solely for the homeless to survive with would catch the eye of anyone walking down the street.
The advertisement i would like to talk about is the Ray Lewis 3D Under Armour billboard. Anyone driving on I-95s cant miss it, right before the tunnel and its 3D! The fact that the billboard isn’t just a flat advertisement really allows it to stand out. The billboard is Ray Lewis’s face coming out of the billboard tearing it,screaming while he’s wearing his Ravens jersey with a big-ol Under Armour logo right next to him. Also along the bottom of the billboard it says, “welcome to Baltimore”.
The audience for this ad is defiantly and almost strictly people in motor vehicle considering its on a major highway. You can tell because well for one its on the highway and secondly its very straight to the point and simple for someone traveling at 65 mph to be able to see the image and connect with what is being advertised.
I believe the targeted audience for this billboard is male athletes ages 16 and up. Basically Ray Lewis isnt just a football player that happens to play for the Ravens, he’s a hall of famer, he’s a Baltimore icon like Cal Ripkin Jr. Also Under Armour is a Baltimore based company. Having such a successful athlete like Ray Lewis promoting your company in the home town is an excellent way to advertise. At age 16 i feel is the age where young males start to get into sports on a more serious note.
I’ve worked at a movie theater for a couple years now and it never seises to amaze me how many people including little kids come in on a beautiful day and spend it in a dark room eating junk food. Im not against watching movies at all i just think with the extreme obesity problem consuming our country i think people/parents should be proactive about becoming a healthier country. My idea is to create a poster with someone in a theater eating tons of junk food and candy with a captions under it saying, “a picture is worth a thousand calories”. My point is for people to understand that while they are sitting there watching their movie eating candy isn’t helping.Making healthier choices needs to be a priority. I could easily make my poster Movie poster size and place it in the lobby blending in with the rest of the movie advertisements.
Gender Advertisements by Erving Goffman was a very dense in depth look into his study of how gender is represented in advertisements. For me atleast the reading was hard to follow at times and I had a hard time comprehending everything being said. Erving Goffman was a very intelligent individual with some very interesting points about how the male and female figures, mainly female figures were pictured in advertisements. A very interesting point he talked about was how human behavior can be seen as a display. He describes a display in animals as an emotionally motivated behavior that provides us with a readable expression of the animals situation. This can be applied to humans because the way we act in front of someone informs them about how we are feeling, our social identity and mood but with humans things aren’t that simple. Goffman goes on to say how we learn to be objects with a character, basically saying we act a certain way because thats what we’ve been taught/learned. Another great point made in the article is that ” Advertisement depict for us not necessarily ho we actually behave as men and women behave. This depiction servers the social purpose of convincing us that this is how men and women are, or want to be, or should be, not only in relation to themselves but relations to each other.” I thought this was a very interesting point made, suggesting that I act the way I do as a man because thats the way I’ve seen men in advertisements act. Raises a very interesting question that do we only act the way we do solely because we learned how to act? The article raises some great points and really makes us think about how influential advertisements are on us.
The Society of The Spectacle
This article was very confusing and i didn’t really understand the point being made. I did my best at trying to comprehend and understand the numbered sections. All of the numbered paragraphs which ranged in length, from a few short sentences to full paragraphs towards the end. I notice a lot of the paragraphs were talking about the economy, quality or production with some deep philosophical statements scattered throughout. Like number nine for instance, ” 9- In a world that really has been turned on its head, truth is a moment of falsehood”. To be honest i don’t really know what is being said by this but it made stop and think about it for a while. I think maybe they were saying while we are lied to to about everything even the truth isn’t true anymore. This article was defiantly a challenge to take in.
-an advertising idea is a credible and provocative statement of substance about brands main point
-capture someone attention-arouse and hold interest-make a last impression
EFFECTS OF ADVERTISING:
-cognitive: giving someone awareness about topic/brand
-Affective: interest, product liking, emotional bonding
TOOLS: attracting peoples attention
-celebrity, attractive source, source with credibility, humor, erotic stimuli
ROLE OF EMOTION:
-using emotion to give this experience to the product
ex: AT&T- “reach out and touch someone”
HUMOR AND APPEAL:
-humor better work or it pointless
-humor is one of the most common techniques
FIGURATIVE LANGUAGE AND RHETORICAL DEVICE:
-metaphor, slogans, imperative forms, formulas
DIRECT EYE GAZE:
a very direct and convicting way to narrow down options to your viewer
WAYS OF SEEING: EP4- John Berger
-we may remember or forget these images but we take them in
-language of words and images
-glamour is supposed to go deeper than looks
-the model has taken the place of a Goddess in oil painting like settings
-“you are what you have”-possession
-if we buy what we seeing being depicted int he advertisement then out lives will be different
-works on our desire to get more money, making money appear to be magical
-“with this spray you will be wanted”-talking about a fragrance advertisement
-potential to produce work for particular audiences
-publicity works on the imagination, but all adds up to a philosophical system
– oil painting were surrounded by gold games signifying wealth, what surrounds the publicity images? out world is plastered by images of things we need.
The concept behind my project was to display the relationship and evolution of painting to photography and also how we view art today opposed to in the past. Art is always changing, everything about it. In the past before photography was invented, things that needed to be visually documented like portraits or landscapes were done with painting or drawing. Today all we do it pull a camera or iPhone out and one second later we have an image. Granted there are different sides to this but for the broad idea visual documentation has developed from painting to photo. My idea behind my montage was to show this by having someone getting their portrait done by someone painting it, then have a camera taking photograph of the painter and the subject all at once. I then added picture frames to each image/ scene to show how art is thought to be seen. With the internet blasting its way through history everything is online including art. Art galleries are setting up online galleries now. So i put my entire montage on the screen of a computer saying that art is still seen hanging on a wall but its also on your computer screen.
My montage is made up of both scanned and downloaded images I found and also took myself. The computer monitor, and the portrait of the man are scanned images i found. The colorful background is an image i personally took. The old women painting, DSLR and picture frame were all found on the internet. The hardest part was finding the right images to work together and then having to change the perspective of each so that each image worked with one another.
Trying to create an image or idea you have in your head to paper or screen is always a challenge and usually never works out first attempt. After multiple drafts and sketches i finally committed to a design and slowly began to composite images that fit together and then using photoshop to piece everything together nicely to give the montage some sort of togetherness. But by far the hardest thing other than finding the images was finding images with similar perspectives.
I think one of my strengths on this project was providing the image with a 3D feel. Having the right perspectives helped tremendously in making this montage look like you were looking at a scene with a camera taking a picture of a painter painting and the painters subject all in one framed image.
I think my image quality could be improved a little and also maybe having a stronger concept behind the montage.
One of the first images that caught my eye today at the gallery was the Death, Rebirth montage. The aspect of the image that caught my eye was the beautiful water coloring done in the background of the montage. Now there were several other images that also used the water-color background but Death, Rebirth’s color was darker and more contrasty to me. After spending more time with the montage the purpose or message was made pretty clear to me. The montage was made up with images dealing with death and rebirth just as the title indicates. There were images with babies and a flower which tome I connected with rebirth, some flowers re-bloom every year and babies are the start of a new life. The images of dead animals and a mummified body obvious represented the death portion of the montage. Some of the more difficult details of the montage that took some thinking were the images of a monk and some sail boats. The sailboats were somewhat easier to connect to death and rebirth as the body is sometimes referred to as a vessel carrying the soul to the after life. Also as a class we were talking about this piece and someone said the sailboat could represent a journey, the journey through life. The monk I was lost on. Someone in class was talking about how they also didn’t understand the monk and then thought maybe the monk represented or gave the montage a relaxing feel to it which fits with trying to come to piece when death is upon us. On the birth side of things the monk could also represent a calming and peaceful feeling. Birth isn’t usually thought of as something tragic. Over all the montage Death, Rebirth was one of the images that grabbed my attention out of the bunch. This montage also seemed like one of the more straight forward messages behind it.